.....Now rescued from definite ruin , cleaned up and given a prominent place in the Bangalore Apartment , as befits an heirloom .
An heirloom with a little history attached to it.
Caption : "Murli Manohar"
Artist : Narottam Narain of Nathdwara
Published by : SS Brijbasi and Sons , Bunder Road , Karachi
Printed in : Germany
A registered copy.
It was a trend during
the first half of the 20th Century for households to have such
prints on their walls. Many middle aged people today will remember having seen
similar pictures of deities in their ancestral homes . Some dismiss them as
Calender Prints. But they not old calenders. They are special prints that
brought about a silent revolution in how we imagine our Gods , bringing forms that were till then mostly confined to Temples closer home.
When Indian Art , that followed traditional canons , was introduced to the Western idiom of realistic painting
during 18th – 19th
centuries , there was a sea change in how religious themes came to be picturised.
Nathadwara , in Rajasthan, was renowned as a Centre of Artisans .
Narottam Narayan Sharma of Nathadwara ( 1896 - 1992) was an extremely popular and influential painter of divine images , trained in the traditional fashion ie, drawing flat illustrations on scrolls and screens meant for worship. But, impelled by the modernism that had crept in, he took to the Photo-Realism genre to give Gods an " empathetic presence " , bringing them closer to the devotees. He became famous for his paintings of Krishna and this particular painting "Murli Manohar " ( painted in 1934 ) is reputed to be the best selling image in the history of Oleographs in India . At a certain point his paintings were more popular than those of Raja Ravi Varma .
The very first image of Shrinathji of Nathadwara temple to
ever get printed was painted by Narottam Narayan . This event ( of 1928 )
caused a major controversy as the temple guardians feared such easy
availability of God's image would affect pilgrim traffic to the temple and dent
its earnings ! Eventually , however, it turned out to have the opposite effect
, bringing more visitors to the temple ! Since the prints were distributed all over , more people than would normally make a pilgrimage to Nathadwara could get a glimpse of the Lord , thereby developing interest in seeing the actual Icon in the Temple. And those who did travel anyway, were happy to bring back a print for their own wall. A Win-Win situation.
Traditionally made pictures of gods were always around . But
they could not be obtained unless specially commissioned , hence they were out
of reach for most ordinary people .
Oleography was a gamechanger . The technique
consisted of multi layered lithography , using oil based inks .
Excellent effects could be achieved in this method. These prints were not only very attractive and
brilliantly coloured , but were inexpensive too.
It was large scale "democratisation " of Religious
icons .
The oleo colours of this picture are still vibrant ! Brijbasi's 1933 catelog seems to have boasted of "akarshak rangon " and " gazab ki chamak " of their prints from " Jermani ke mashahur kharkane se "
....No empty boast !
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NOTES :
1.Oleograph, also called chromolithograph or chromo, colour lithograph produced by preparing a separate stone by hand for each colour to be used and printing one colour in register over another. The term is most often used in reference to commercial prints. Sometimes as many as 30 stones were used for a single print. The technique was pioneered in the 1830s but came into wide commercial use only in the 1860s. It was the most popular method of colour reproduction until the end of the 19th century, when more efficient techniques rendered it obsolete. (Brittanica)
2. In the Lithographic process, ink is applied to a grease-treated image on the flat printing surface; nonimage (blank) areas, which hold moisture, repel the lithographic ink. This inked surface is then printed—either directly on paper, by means of a special press (as in most fine-art printmaking), or onto a rubber cylinder (as in commercial printing).The process was discovered in 1798 by Alois Senefelder of Munich, who used a porous Bavarian limestone for his plate (hence lithography, from Greek lithos, “stone”). ( Brittanica)
3. Offset printing, also called offset lithography, or litho-offset, in commercial printing, widely used printing technique in which the inked image on a printing plate is printed on a rubber cylinder and then transferred (i.e., offset) to paper or other material. The rubber cylinder gives great flexibility, permitting printing on wood, cloth, metal, leather, and rough paper. An American printer, Ira W. Rubel, of Nutley, N.J., accidentally discovered the process in 1904 and soon built a press to exploit it. (Brittanica)